Wine lovers in Italy are more than six million, of which more than one million people make an excursion to winecellars.
This is the statistic published by a recent research conducted by the Salone del Vino. Estimates that roughly coincide with those made by the City is Vino is the Movimento Turismo del Vino. The wine becomes the means through which attract the interest of travelers and the media, making it visible and visited the territory.
Compared to the past, when wine and food products had the task “incidental” to build the identity of a place, now assume the role of main attraction and is on the basis of which they are moving new tourists, attracted only incidentally by the landscape, from art, history.
In the last years, needs to be met in time have became a serious change, measurable through more speed growth of “alternative tourism” (green tourism, wellness tourism, tourism taste) and to the emergence of new trend.
More generally, we are witnessing today the emergence of new forms of tourism based on the will of “appropriation” of essence of a place and the communities who live with their customs, its traditions and its habits.
The Enogastronomic holiday, through the pathways, visits to wine cellars, wine tastings and products, stopping at inns and taverns typically allows the tourist to know the cultural and social traditions of a people to live and her own.
There are two different types of food and wine tourism. The spring wine tourism looks like hiking, that is held from sunrise to sunset, especially for Italians.
The autumnal wine tourism is part of a longer holiday as well as our fellow countrymen is often a package tour that involves, in addition to living in hotels, the good food and good wine, shopping for local products and participation in enogastronomic events, the discovery of the territory from the cultural and landscape point of view.
This second type of visitor is attracted by art, nature, wine and cuisine; spends more in buying bottles (especially foreigners) but also buy significant quantities of food premises, for which allocates its money, in order, accommodation, wine, meals, and finally to other purchases or services.
The visitors of wine cellars has now passed the first stage of the experience, even if his knowledge is limited, in most cases, the Italian territory.
The trial on wineries of foreigners is better than that of fellow.
As for foreign tourists, according to a recent survey conducted by international food and wine tourism conducted on some European countries, notably Austria, Belgium, France, Germany, Netherlands, United Kingdom and Switzerland, offer food and wine of our country is decisive in the choices of vacation of these markets.
If the Austrians and Belgians enogastronomic holiday is central in the choice of holiday destination, for the French the gastronomic motivation is a complementary factor: only 37% of them were influenced in their choice of travel by Italian cuisine, but very few have been determinant: 98% of respondents believes is the enogastronomic motivation not sufficient to determine the decision to travel to Italy.
For German tourists typical Italian dishes, Italian wines, wine-food routes between wine cellars, inns and tasting red wines, white wines and rosé wines, is one of the factors influencing the choice of a holiday in our country, but not a decisive factor.
